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Consumer agentic AI by Meta, named Muse
Tech

Consumer Agentic AI: From “What About This?” to “Just Do It”

And we’re not talking Nike.
Read More
Gain laundry detergent and The Grinch brand collab with Nick Darnell.
Brand News

The Grinch, Gain and the Power of Brand Association

Wonderful Pistachios’ “Don’t Hold Back the All-Stars” NIL roster and brand campaign.
Brand News

Wonderful Pistachios’ NIL Roster is What Athlete-Brand Fit Should Look Like

Staples Hard vs. Easy Button
Brand News

Staples Gives Easy a Villain (Hard vs. Easy)

Beyond Meat rebrands to Beyond the Plant Protein Company.
Brand News

To Infinity and Beyond (Meat): The Protein-Packed Expansion

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The Weekly Drops

Meta Muse working.
October 4, 2026

AI goes from answers to action + The Grinch gets more green

1 min read
The Laughing Cow campaign
September 27, 2026

The cow stopped laughing + the ‘like’ gets less love (this is down 81%)

2 min read
Beyond Starmatter Blend.
September 20, 2026

Beyond Meat lands in space + creators wanted in AI answers (65% prefer it)

2 min read
September 13, 2026

Everybody’s out-folding Apple (and 84% say this shapes what families buy)

1 min read
August 23, 2026

Creator content as bait and brand discovery’s moving faster (72% buy *how* fast?)

1 min read
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Consumer agentic AI by Meta, named Muse

Consumer Agentic AI: From “What About This?” to “Just Do It”

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