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The Brand Bloc

w/ Shavaun Christian

Shavaun is a Brand Designer, Creative Coach & Founder of an award-winning e-commerce brand. Each week, she shares one system, secret, or strategy she’s used to drive sales, 6x organic search traffic, get national press, grow an email list, and more — all on a bootstrapped budget. Expect business, branding & digital tips for coaches, creatives & entrepreneurs.

Featured Post

🫠 3 creative resources for when you’re in a slump

These days, digital marketing involves a presence on some form of social media. Pick your platform. And at times, it feels like we all work unpaid and part-time for these fickle algorithms. Post a Story? That’s nice. It will be gone in 24 hours. Reel gone viral? That’s nice. Make lighting strike twice — and do it again. Taking a break? “Okay,” says the algorithm. I will show your content to fewer people if you stop.” I believe there’s a word for this 🙃 Over the past two weeks, I’ve taken on a...

3 days ago • 2 min read

From virtual-event overload (as I shared last week), I finally made it out of the house. This week, I’m typing this email live from Pier 36 in NYC. I’m at Shoppe Object, a premiere home and gift trade show. If you’ve ever thought about selling a product or creating a line of products, trade shows (relevant to your product category) are where you would apply to showcase your product(s) to merchandise buyers, industry pros, and more. No one told me this 😒 I thought my dream retailers would...

24 days ago • 3 min read

My Wi-Fi signal worked overtime this week as I attended four sessions from a week-long virtual creator summit — it was HeyCreator if you’re interested — and a virtual creator meet & greet. From that meet and greet, one question stood out. What’s your strategy for being consistent?’ asked one stranger (now creator friend) in my virtual breakout room of six. I loved this question. They didn’t ask how to grow an audience or an email list. They inherently understood that consistency is key — and...

about 1 month ago • 3 min read

This week, someone asked me how they could turn their technical and creative skill set as a copywriter into a brand or business. And I wound up in the bread aisle this morning to snap this picture: There’s a lesson in the bread aisle. Stick with me here. But first, welcome to all our new subscribers - thank you for joining from our Creator Spotlight on ConvertKit this week! 🎉 Now, back to the “bread lesson.” Research shows that 104.11 million Americans preferred the ‘Store Brand’ bread in...

about 1 month ago • 4 min read
Shavaun holding a laptop on a sofa

Gone are the days when freelance marketplaces were just the go-to for a $5 logo,” I share in my article for Entrepreneur Magazine, 5 Secrets to Building Your Super Team of Freelancers.​ For that social media strategy or those brand guidelines you need for your business, a freelancer can help. But don’t just hire a freelancer for a one-off. Build a team. A super team, as I call it (my sports roots are showing 🤭). Reports show that you’ll save five times the resources and effort in having a...

about 2 months ago • 2 min read
Illustration a hand holding a megaphone with a 5-star review

93% of online shoppers say reviews impacted their buying decisions. Let’s go ahead and round that up to 100% — or essentially, everyone. Everyone checks for customer reviews when deciding to purchase (or not). Whether you have a product- or service-based business, reviews can be solicited or unsolicited and come via: Email or text Your integrated reviews platform On search platforms like Google or Yelp, or By surprise at any given hour of the day on social media 🫣 We’re all one customer...

about 2 months ago • 7 min read
Champion college basketball player throwing confetti in air.

Keeping today’s email short for the obvious: Happy New Year! In closing out the year, I wanted to share one observation — dare I be bold and say it’s the (not-so) secret sauce to success? The Observation A lot of people have big dreams, desires, and goals. (I love this!) The Barrier They lack the time, encouragement, resources, and knowledge to progress on those dreams. But Why? Life happens. Motivation wanes. Goals get deferred. The Solution Consistency. Let’s Try This, Together In the New...

about 2 months ago • 2 min read
Piece of the pie

I accidentally untapped the magic of affiliate marketing, and I think I’m obsessed. Get this: 81.2% of affiliate marketers make over $20,000 each year. Is that enough to retire on a faraway remote island? 🏝️ No. But would an extra $20,000 (as an additional, passive income stream) added to your business bank account while you sleep sound nice? Was that a ‘YES’ I heard? Well, read on. But first, welcome back! This week, in less than 5 minutes, we’re covering: What is affiliate marketing How an...

2 months ago • 4 min read
Shavaun using computer

There’s been a recurring confession in my client sessions lately that’s made me go 😲😲😱 Shock, panic, and fear run through me each time I hear this. I don’t share this to shame, but to help — and to raise the flag so you don’t make the same 😱-inducing mistake. But first, welcome back! This week, in less than 5 minutes, we’re covering: The recurring mistake I’m seeing many brand owners make 3 reasons you *must* keep this top of mind (daily) How you can avoid the same mistake Let’s dive in. This...

3 months ago • 5 min read
Green supplement powder

This ‘before & after’ has crossed my newsfeed a few times. Have you seen it? Left: Athletic Greens, 2011. Right: AG1 (rebrand). AG1 is a massive supplement brand that’s built an empire by selling one single product on the Internet: its green powder. It was most recently valued at $1.2 billion. The side-by-side reminded me how fast Internet-based businesses have evolved—or have they? Has everyone just got a (proverbial) fresh coat of paint? Let’s dive in... But first — welcome back! THE BRAND...

3 months ago • 2 min read
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