Edition 46. Spring forwarded me into a pile of pollen 🤧 Reporting this week with the sniffles but bringing the brand news without missing a beat. Let’s go! 5 bite-sized brand insights to elevate, inform, or inspire your brand this week: 1️⃣ An influencer in *every* zip code. Global brand behemoth Unilever has a new CEO who plans to increase spending on social media influencers—down to the zip code. In a fireside chat last week, CEO Fernando Fernandez expressed his plans to increase spending...