Edition 43. This week, a longtime and frequent customer of Spoken Flames filled out our post-purchase survey. Their comment stopped me in my tracks: “I have supported this business consistently and get no discount as a frequent buyer. What can be offered?” Oof. They weren’t wrong. I love and appreciate every customer. And I operate my e-commerce brand like Cheers 📺— Everybody knows our customers’ names. I pride myself on building a brand culture that values its customers. Yet here was one of...