Edition 44. Today’s a late send (sorry!) because we’re traveling, hopping time zones—and losing track of time, but never the brand news 😉 5 news bytes to elevate, inform, or inspire your brand this week: Here we go... 1️⃣ Love, set, rebrand. The Women’s Tennis Association (WTA) debuted its new look this past week, but there was little emphasis on logos and more emphasis on the passion and purpose of its players. “The WTA realizes that a brand isn’t just a logo, font, or signature color; it’s...