Edition 39. ’Tis the season for end-of-year wraps, recaps, and future-minded trend reports. Here are a few ✨ stand-out stats ✨ for your brand into the New Year. Plus, this week—a new format. Less lengthy, personal anecdotes with a singular weekly focus. More broad and bite-sized brand news to help inform, inspire, and elevate your brand. Let me know what you think! I’ll leave a poll at the end. STAT SEASON While Spotify’s Wrapped fizzled out this year, trend reports are soothing my soul....
19 days ago • 2 min read
How my brand’s dream come true has invited me to dream BIGGER. Welcome back to The Brand Bloc, your digital resource for building, automating, and elevating your brand on the Web and beyond. Nordstrom 🤝 Spoken Flames. The dream retail partnership is live on the Internet as of this month 🤯 But the Nordstrom logo has been on my vision board for over a year. It’s one of two dream retailers for my candle brand, Spoken Flames. And it feels surreal that the dream is no longer a dream. It’s real....
26 days ago • 1 min read
Go big, or go back to FB ads: 5 things I’m learning from my truck ad in New York City Welcome back to The Brand Bloc, your free resource for building, automating, and elevating your brand on the Web and beyond. Double tap, scroll, swipe, swipe, like. No matter the social or digital platform, the actions (and the dopamine hits) are the same. Digital fatigue is real. Data shows that people spend nearly seven hours a day looking at screens. 📺💻🤳 And about 70% of people report experiencing burnout...
about 1 month ago • 3 min read
Do we haaave to offer crazy high discounts for Black Friday? Welcome back to The Brand Bloc, your free resource to help you build, automate & elevate your brand on the Web. Today’s edition—sponsored by Spoken Flames—explores why (and if) Black Friday & Cyber Week discounts matter for your brand—with an example of a successful brand that (surprisingly) does not participate in the discount frenzy. Enjoy! Brand builders like you and I experience Black Friday differently. While most are on the...
about 2 months ago • 3 min read
Instagram’s recent announcement might (or might not) surprise you... They save the best video quality for the most popular content. It’s like high school all over again. The cool kids get all the cool things. And the IG algorithm is now the arbiter of cool. To be fair, the head of Instagram also justified that your video may render low-quality for end users with a slower internet connection. That’s reasonable. For a user with a weak connection, loading a low-quality video is a better user...
3 months ago • 2 min read
As a brand owner, you might have a goal to be featured in [insert dream publication here]. But have you thought through what it means when that day comes, and the orders rush in? After spending the last few weeks wrapping an office move, living out of storage and boxes, and milking that HGTV press feature I told you about last time... Well, that press hit, hit. At first, it sent more traffic to my online store. And I used the press piece to run ads, send emails, post organic, etc., etc. 📣📣...
3 months ago • 1 min read
Two of my favorite clients reached out to me this week. One to tell me how much she (and her customers) still love her branding—over 6 years after we first worked together. And another to inquire about expanding her designed marketing collateral into digital assets—over 7 years after we first worked together. What’s the common thread between these two brand owners? Years later, both have timeless brand designs that attract and resonate with happy customers. If you’ve never thought about your...
4 months ago • 2 min read
Welp, we all start somewhere. I’m embarrassed to look at (least alone, share) some of the earliest product images of my candle brand. 🫣 The lighting was bad. The angles and focus were off. The product didn’t look interesting. I remember once confidently sending a really bad photo to a retoucher and asking them to make it look “better.” The photo was so bad that they, in fact, could not make it look “better.” It was in that exchange I learned that even post-production retouching wizardry 🪄...
4 months ago • 1 min read
I’m not looking to repurpose this one content piece for over 30 days because I’m lazy. It’s because it’s what smart (and billion-dollar) brands, marketers, and creators do as part of a healthy, consistent, and strategic digital marketing presence. Some call it a content flywheel or pyramid. Others call it content syndication. You can (and should) do the same. So, this week, I’ll walk you through my strategy for creating this central piece of content and what I plan to do to promote or...
4 months ago • 3 min read