Would you crush your logo? 🫣


A round of applause for Coca-Cola this week. Its iconic logo and brand color are so recognizably strong that it’s crushing its logo in a global out-of-home campaign to inspire action. Here’s a condensed motion demo of Coca-Cola’s clever logo-crushing campaign: Credit: Coca-Cola® The campaign is first rolling out in Latin America, so the ads will have Portuguese and Spanish translations that ultimately read, “Recycle Me.” And if you think about Coca-Cola’s signature aluminum cans, the...