😭 The discount dilemma: do we haaave to offer 1,000% off?


Do we haaave to offer crazy high discounts for Black Friday? Welcome back to The Brand Bloc, your free resource to help you build, automate & elevate your brand on the Web. Today’s edition—sponsored by Spoken Flames—explores why (and if) Black Friday & Cyber Week discounts matter for your brand—with an example of a successful brand that (surprisingly) does not participate in the discount frenzy. Enjoy! Brand builders like you and I experience Black Friday differently. While most are on the...