As a brand owner, you might have a goal to be featured in [insert dream publication here]. But have you thought through what it means when that day comes, and the orders rush in? After spending the last few weeks wrapping an office move, living out of storage and boxes, and milking that HGTV press feature I told you about last time... Well, that press hit, hit. At first, it sent more traffic to my online store. And I used the press piece to run ads, send emails, post organic, etc., etc. 📣📣...