Learn the systems, secrets, and strategies to build, automate, and elevate your brand on the Web. Each Sunday at 5 PM, get business, branding, and digital insights into current trends, optimizing your website, driving sales, increasing organic search traffic, growing an email list, and more. Made for coaches, creatives, and corporate professionals turned entrepreneurs. Written by Shavaun Christian, a Brand Designer and Founder of an award-winning e-commerce brand. Let’s build!
👩⚖️ New legal rule on customer reviews (the FTC has entered the chat)
This week, the Federal Trade Commission (FTC) released a final rule that officially bans fake reviews and testimonials. I know what you’re thinking... Who on Earth would flat-out LIE and fake customer reviews? 😱 But two things: It’s more common than you think, and The ruling now outlines the types of reviews, review suppressions, websites, and even fake followers that count as the deceptive practices the Commission seeks to protect consumers from. So, that seemingly innocent filler review...
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