Every brand or creator wants to be ‘seen in’ [insert dream magazine here]. But only a few know what to do with the press once it’s earned. As I started to write about my experience in getting my sensory candle brand, Spoken Flames, in most (not all—Vogue, call me) of our dream publications like Cosmopolitan, New York Magazine, and SHAPE, I realized how layered this topic can be. So, this week’s email will be Parts I & II. Here are the things I wish I knew (and now know) about getting press,...