Last weekend, I filed my 7th trademark. I don’t mean to collect trademarks like Pokémon cards. I’m just passionate about protecting my brands (you should be, too) and building a portfolio of intellectual property that can add value to your business. The first six trademark filings have been under the guidance and counsel of a trademark lawyer (which I highly recommend), and I’ve learned a lot. After being sued at the top of this year for a trademark—and needing two lawyers to clear the...