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$150 million for your attention 👀

Published 9 months ago • 2 min read

Today, news broke that the Barbie movie has officially surpassed the billion-dollar mark in the global box office. It only cost a reported $150 million in marketing spend to help achieve this record-breaking feat 🤯 Just about the entire planet knew about this movie. With brand partnerships, product drops, memes, viral social campaigns, pink-washed billboards, and a real-life Barbie mansion available to rent on Airbnb, no promotional marketing stone was left unturned in this enormous effort to...

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